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Quest Technology Refresh
Modernizing a trusted tech partner
Quest Technology Management provides comprehensive IT solutions, including cybersecurity, cloud services, remote access, and more—supporting organizations across a wide range of industries. Despite their deep expertise and expansive service offerings, their marketing and sales materials were no longer keeping pace. Their brand had become fragmented, with outdated templates and a lack of clear messaging that made it difficult for clients to fully grasp the value they offered.
Client
Quest Technology Management
Role
Art Director / Lead Designer
Services
Brand identity & guidelines
Sales enablement
Digital & print collateral
Collaborating on an adaptable system
After several years of collaboration with Quest Technology Management, it became clear that their marketing materials needed a strategic refresh. Their existing templates—used for nearly a decade—no longer reflected the scope or sophistication of their services. We worked closely with their team to streamline messaging, clarify their offerings, and modernize their brand presence, all while preserving the trust and reputation they had built over decades. The result was a revitalized system that made their communications more effective, consistent, and aligned with who Quest is today.
Bringing structure to the story
To bring clarity and cohesion to Quest’s expansive offerings, we developed a refreshed brand system that built on their established identity while introducing new, strategic elements. We created a color-coded structure to differentiate their core service pillars, making it easier for customers to navigate and understand their solutions. Updated graphics, modernized layouts, and a refined visual language gave the brand new energy while honoring its legacy. We also introduced a flexible, templatized system for marketing materials—ensuring future sales sheets, eBooks, and other assets remain consistent, scalable, and easy to execute.
35%
increased sales
(year-over-year)
42%
increased downloads
(ebooks and sales sheets)
68%
increase in sales materials
(year-over-year)
Results
Refreshing our sales materials and building out an organized system has empowered our team to develop new materials that are more effective, engaging, and align with our vision for our brand.
Barbara Klide
Communications Manager, Quest Technology Management
(case studies)
Branding / Website / Guidelines
Other work
Branding / Environmental / Campaign
Branding /Publication
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