top of page
Outlook Forum 2025
Sparking global inspiration for the sunshine state
Visit California’s largest annual event takes place at a prime destination each year. For this year’s gathering in Los Angeles, our creative team developed a cohesive branding system that captured the city’s vibrant diversity and iconic energy.
Client
Visit California
Role
Art Director / Lead Designer
Services
Brand identity & guidelines Environmental design
Print collateral
Concept to conference
We worked closely with the Visit California marketing team to develop a visual theme that exemplifies the values of their brand —inclusivity, adventure, and opportunity—with the venue’s unique culture and environment. This fusion allowed for vivid, stylized photography paired with colorful patterns and textures to liven the surrounding space and immerse guests in California’s playful nature.
Embracing the gateway city
We took advantage of the sunny interior and large corridors to paint a variety of materials in the colorful personality and vibrance of the “Ultimate Playground”. Every little detail—from the banners, directional markers, and room signage to the brochures, name tags and presentation graphics—was cohesively customized to provide attendees with an unforgettable experience.
This conference was a huge hit and a memorable experience for all that participated. Each year keeps wowing us. We can’t wait to see what next year brings.
Sarah Gilbert
Communications Manager, Visit California
Leaving a lasting impression
With a record attendance of over 900 guests, this event was a key opportunity to connect with industry members and spark inspiration for the future of California tourism. Through a series of activations, keynotes, and breakout sessions, our team was able to develop unique experiences attendees couldn't help but share. The success of this conference has empowered Visit California to proceed into a referendum vote with 96% approval by their members.
970+
attendees
(record attendance)
85%
returning attendees
(attended Outlook previously)
96%
membership approval
(in referendum vote)
Results
(case studies)
Branding / Website / Guidelines
Other work
Branding / Sales Enablement
Branding / Publication
bottom of page