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Outlook Forum 2025
Sparking global inspiration for the sunshine state
Every year, California’s tourism leaders gather under one roof to chart the future of travel. Visit California’s signature event transforms strategy into unforgettable experiences. With nearly 1,000 professionals in attendance, Outlook Forum isn’t just another conference; it’s where the state’s travel community connects, celebrates, and dreams bigger together.
Client
Visit California
Role
Art Director & Lead Designer
Services
Brand identity
Environmental design
Print collateral
Concept to conference
Working closely with the Visit California marketing team, we developed a visual theme that exemplified the values of their brand, inclusivity, adventure, and opportunity, with the venue’s unique culture and environment. This fusion allowed for vivid, stylized photography paired with colorful patterns and textures to liven the surrounding space and immerse guests in California’s playful nature.
Embracing the gateway city
We took advantage of the sunny interior and large corridors to paint a variety of materials in the colorful personality and vibrance of the “Ultimate Playground”. Every little detail, from the banners, directional markers, and room signage to the brochures, name tags and presentation graphics, was cohesively customized to provide attendees with an unforgettable experience.
This conference was a huge hit and a memorable experience for all that participated. Each year keeps wowing us. We can’t wait to see what next year brings.
Sarah Gilbert
Communications Manager, Visit California
Leaving a lasting impression
With a record attendance of nearly 1,000 guests, this event was a key opportunity to connect with industry members and spark inspiration for the future of California tourism. Through a series of activations, keynotes, and breakout sessions, our team was able to develop unique experiences attendees couldn't help but share. The success of this conference has empowered Visit California to proceed into a referendum vote with 96% approval by their members.
970+
attendees
(record attendance)
85%
returning attendees
(attended Outlook previously)
96%
membership approval
(in referendum vote)
Results
Other work
REBRAND & WEBSITE
BRANDING & SALES ENABLEMENT
PUBLICATION
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