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California Rice
Introduction
For decades, the California Rice Commission has represented growers and elevated one of the state’s most essential crops. But as their mission grew, their brand stood still. It was time for a refresh that could support the next chapter of leadership.
Year
2025
Client
California Rice Commission
Scope of work
Brand identity / Web design / Brand guidelines
Opportunity
We started with language and uncovered a simple truth: California rice farming and wildlife preservation are inseparable. Growers aren’t just producers, they’re stewards. That idea became the foundation of a narrative and visual system rooted in sustainability, partnership, and pride in California agriculture.
Conclusion
With a comprehensive brand guide and new website, the refreshed identity scaled seamlessly across business materials, annual reports, print, and digital messaging.
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