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Dream Drive

Highway 1

               When Highway 1 reopened after a year-long landslide closure, Dream Drive turned the moment into an experience. A coastal caravan from Monterey to Morro Bay brought together over 200 drivers in classic cars to celebrate the road, the journey, and California’s enduring spirit of adventure.

Year

2019

Client

Visit California

Scope of work

Event branding / Merchandise / Print / Digital

Introduction

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Opportunity

                We built a bold identity inspired by the nostalgia and adventure of Highway 1, brought to life across every touchpoint, from signage and maps to merchandise and digital. Custom route markers guided the experience while reinforcing the brand throughout the journey.

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Conclusion

               Amplified by 50+ influencers and a strategic media push, the event generated widespread buzz, high engagement, and record attendance. Attendees took home custom memorabilia that will keep the spirit of the drive alive for years to come.

Projects.

Outlook Forum 2025

/ EVENT BRANDING

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California Rice

/ REBRANDING + WEB DESIGN

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All projects

Projects.

Let's connect.

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