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Outlook Forum
2026
Introduction
Each year, Visit California’s Outlook Forum brings together leaders who shape how the world experiences the state. It’s more than a conference, it’s a moment to build alignment, spark momentum, and remind everyone they’re part of something bigger.
Year
2026
Client
Visit California
Scope of work
Event branding / Environmental / Print / Digital
Opportunity
In 2025, Outlook Forum landed in Los Angeles, a city defined by contrast, culture, and creativity. A fitting backdrop for a California story that’s defined by diversity. As Art Director, I shaped the creative direction and led its application across every touchpoint, building a cohesive experience from first impression to final session.
Conclusion
With the help of a bold visual system filled with lively colors and personality, the conference venue was transformed into an immersive space. The excitement and optimism of the event aided Visit California in securing a 98% approval from industry-members and six more years of funding.
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